Hooked Introduces the Hooked Media Player at CTIA Wireless IT 2006
HMP provides accelerated playback of industry-standard animation formats SVG-T and SWF
Los Angeles, CA – September 6, 2006, For immediate release:
Hooked Wireless, Inc. announced today that it will be making its first public showing of
the Hooked Media Player at the CTIA Wireless IT Tradeshow next week, starting September 12, at the
Los Angeles convention center. Previously, the Hooked Media Player had been shown only under
NDA to prospective customers.
The Hooked Media player provides playback of industry and de-facto graphic animation formats,
including SVG-T and SWF(the compiled form of Adobe® Flash®).
One of it's most important features is
the ability to take advantage of hardware graphics acceleration, when graphics hardware is present.
The player can also run in a pure-software form. It has been implemented on many of the most
popular embedded software environments, including Linux, Windows® Mobile, and Symbian.
The Hooked Media player enables highly artistic graphics on embedded devices - the sort of graphics
normally found only on desktop machines and game consoles - and allows these graphics to be designed
by artists and web developers. These developers, numbering in the millions, can create content for
the Hooked media player using standard tools that they're already familiar with - such as
Adobe Flash, Illustrator® and GoLive®.
"We're extremely pleased to be making this public debut for the media player.", said John Airey,
CTO of Hooked. "It means that we're approaching the end of the initial development cycle for this
product. We expect a formal rollout, product introduction and 1.0 release in the spring of next
year, around the time of the Embedded Systems Conference."
Hooked Wireless is dedicated to the production of industrial-grade technology for the software stack
of cell phones, mp3-players and other mobile devices. It was formed by industry veterans John Airey and
Mike Bruno in September of 2004
For further information, please
write to firstname.lastname@example.org,
or contact Chris Braden, VP Business Development for Hooked, at 408-410-0710.
Adobe, Flash, Illustrator and GoLive are registered trademarks of Adobe Systems, Incorporated.
Windows is a registered trademark of Microsoft Corporation in the United States and other countries.