Chris Braden Joins Hooked Wireless as VP, Business Development

Industry verteran to build publishing relationships and development team

Los Altos Hills, CA – October 12, 2004, For immediate release:

Hooked Wireless, Inc., an emerging force in the cell phone application and game space, today announced that Chris Braden is joining its management ranks as Vice President of Business Development. A participant in technology business development for many years, Mr. Braden has held a variety of positions in the industry. He will focus on building partnerships for Hooked with publishers of cell phone applications and games, and will head up Hooked's recruiting efforts as it attempts to build one of the finest talent pools in the industry.

Prior to joining Hooked, Chris was VP of Business Development at two successive providers of outsource engineering services: Sigpro Inc., of Mtn. View, CA, a specialist in VOIP technology, and Digital Video Art, Inc. of Campbell, CA, a provider of digital set-top box software and 3D graphics. In the past, he has worked as an executive in the commercial insurance industry, and as a recruiter. Mr. Braden holds a Bachelor's Degree in commercial photography from Rochester Institute of Technology in Rochester, NY.

"Chris is a great asset for building early stage companies, for recruiting as well as business development", said Mike Bruno, CEO of Hooked. "We worked together for years at DVA, and he made a big contribution to the growth of that company. I look forward to working with him again."

Mr Braden himself says, "I'm just glad to get another opportunity to work with Mike, and it's an honor to help build a company around a guy like John Airey - he's such a well known and respected fixture in the graphics industry. I've never felt better about a company's odds for success."