Hooked and Apple Disclose their Long-standing Relationship

Companies to continue their collaboration in mobile graphics

Los Altos Hills, CA – November 7, 2007, for immediate release:

Hooked Wireless, Inc., and Apple Computer, Inc. went public today with their longstanding relationship in the area of graphics and gaming on the iPod®.

Beneath public radar, Hooked has been involved with graphics on the iPod since 2005, and with iPod game production since 2006. After initially contributing to the development of OpenGL® ES on the video iPod, Hooked has assisted Apple with several aspects of game production for that device and for its successors.

"We're very happy to finally be able to go public with our Apple relationship ", said Mike Bruno, Hooked CEO. "Working on the iPod has been rewarding in its own right, but it's certainly nice to be able to discuss that work more publicly. Over the last few years, Apple has been one of our biggest customers, and most valuable relationships."

"Working with Hooked has been great", says Mike Lampell, Director of iPod Game Development at Apple. "We've created a lot of value for both companies, and we've enjoyed ourselves in the process."

Hooked Wireless was founded in September 2004. Its core mission is the creation of graphic technology for mobile devices, especially cell phones, music players and other portable electronics. Hooked's flagship product is the Hooked Media Player, and Hooked has an extensive business providing engineering services in the area of embedded graphics. The Hooked Media Player renders popular animation formats such as SWF (the compiled output of Adobe Flash®) and SVG-T, taking advantage of hardware graphic acceleration when present.

Apple ignited the personal computer revolution in the 1970s with the Apple II™ and reinvented the personal computer in the 1980s with the Macintosh®. Today, Apple continues to lead the industry in innovation with its award-winning computers, Mac OS® X operating system, and iLife® and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes® online store, and has entered the mobile phone market this year with its revolutionary iPhone®.

For further information, please write to, or contact Chris Braden, VP Business Development for Hooked, at 408-410-0710.

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